Adidas and Rita Ora have linked up to start a 3 season collaboration to help diversify their adidas Original brand. The line will express her personal traits while mixing in with Adidas classic style.
Ora is no stranger to fashion. Her bold styles send infectious shock waves across the globe in which fans will try to imitate. Linking up with Adidas was a good move by both sides. With her increasing popularity, the adidas Original brand will only grow.
When asked about the new collaboration, Rita says: “The collaboration came about through mutual love and appreciation. I have always been a fan of adidas Originals and respect what they stand for in their fearlessness and originality. I worked very closely with adidas Originals to put a personal touch in every piece with connections to my music, my career and my life. I’m really proud of the collection and beyond excited for my fans to get their hands on it!”